<p>An organization’s value proposition is the combination of products and services it provides to its customers. Osterwalder stated that these offerings need to be unique and easily differentiated from competition. </p><p>Your value proposition should describe; how your product or service solves/improves problems, what benefits customers can expect, and why customers should buy from you over your competitors. With the average human attention span shorter than that of a goldfish, inbound marketing is a lot like speed dating</p><p>Value propositions can be divided into two categories:</p><p>=<b>Quantitative:</b> this stresses the price or efficiency of the product or service</p><p><b>Qualitative:</b> this value proposition highlights the experience and results the product and its use, produce.</p><p>The value proposition provides value through a number of attributes such as customization, performance, “getting the job done”, brand/ status, design, newness, price, cost and risk reduction, accessibility, as well as convenience/ usability.</p><p>When creating your product’s value proposition, the first question an entrepreneur must ask himself is, what problem he is solving through his offered product or service. Then one needs to look into how the product, service or overall experience can be improved so that it provides greater value than the competition. Finally, it is imperative to identify the core value that your business provides. One way to identify this value is for an owner to specify what he/ she wants customers to remember about their interaction with the company.</p>